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Data protection and Data privacy


Im Nachfolgenden handelt es sich um eine nicht-rechtsverbindliche Übersetzung des deutschen Originals unserer Datenschutzerklärung.

The following presents a non-legally binding translation of the German original text of our privacy statement.

The conservation and security of your personal data are of particular concern. During the visit of our websites we commit ourselves to follow the legal privacy policy, stipulated by the German Federal Data Protection Act and the German Telemedia Act. We do not provide your data to third parties, except when you declare your consent, when this is legally allowed or when we are obligated to disclose these data due to the directive of a public authority.

It is usually possible to call up our website without indicating personal data. If our website requires personal data, e.g. name, address, or e-mail address, this will possibly happen on a voluntary basis.

Please note that the data transmission via internet, e.g. communication by e-mail, can show security gaps. A complete data protection against the access of third parties is not possible.


By calling up our websites, we do not collect, process or use your personal data. However, there are data that are temporarily saved in a log file on our server which possibly permit an identification, e.g. name of the accessed file, date and time of access, data volume transferred, report on successful access, web browser, user’s operating system, referrer URL and accessing provider. This usage data is evaluated anonymously for statistical purposes in the course of internal investigation with regard to user’s interest and behaviour.

Usage data will not be evaluated for the purpose of generating personal usage profiles, unless you have not explicitly consented to such use. It remains expressly reserved to evaluate this usage data in case of an illegal attack on our website or other legal violations that may lead to charges being placed with the relevant law enforcement authorities. There will be neither further evaluation of our usage data nor forwarding to third parties.


Our website uses cookies. Cookies are text files which are sent out and memorised in the computer’s memory of the visited website. The next time you visit the website the browser will read the cookie and retransmit information to the website. By doing so, the server can evaluate the received information in different ways. Cookies can be used e.g. for facilitating navigation on a website or managing advertising banners. The user may decide to accept or refuse cookies by using the settings on the browser, e.g. Google Chrome, Internet Explorer, Mozilla Firefox, Opera or Safari.

Types of cookies

This website uses the following types of cookies:

- Technical cookies: These cookies ensure the proper functioning of our website.

- Analytic cookies: these cookies are used for an anonymous evaluation of our website. These cookies allow us to verify if the same user has called up the same website different times. Furthermore, they may improve our performances and the user-friendliness of our websites.

The majority of the cookies we use (session cookies) become invalid after the end of the browser session. Persistent cookies remain on your device and allow us to recognize your browser on your next visit. This data is not used to personally identify the visitor to this website.

Cookies are stored on the computer of the user and transmitted by this on our side. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies.

Third party cookies

This website also uses third party cookies:

- Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc (“Google”). Google Analytics uses so-called “cookies”, text files, which are saved on our computer and which allow an analysis of use of the website. The information generated by cookies concerning the use of the website is usually passed on to a Google server in the USA and saved there. In case of activation of the IP-anonymisation on this website, Google will shorten your IP-address within the member states of the European Union or other contracting states of the agreement on the European economic area. Only in exceptional cases the entire IP-address will be passed to the Google server in the USA and shortened there. Under the authority of the website operator, Google will use this information for the purpose of evaluating the use of the website, compiling reports on website activities for website operators and providing other services related to website activity and website use. Google analytics will not use your transmitted IP-address in connection with other Google data. You can prevent the installation of cookies by activating the relevant setting of your browser software. Please note that if you do so, you may not be able to make full use of all functions of the website. Furthermore, you can prevent the collection and processing of these data, including your IP-address, by downloading and installing the following browser plug-in.

You can prevent the collection of your data via Google analytics by clicking on the following link. An opt-out-cookie will be set on your browser which will prevent the future collection of your data when visiting this website:

Deactivating Google Analytics.

You may find further information on terms of use and privacy policy visiting the following links and We want to point out that Google Analytics has been expanded by the code “anonymizelp” for guaranteeing an anonymous collection of the IP-addresses (so-called IP-masking).

This website used cookies. Cookies are text files which are stored in or by the internet browser of the user’s computer system. If a user accesses a website, then a cookie can be stored in the user’s operating system. This cookie contains a distinctive string of characters which enable precise identification of the browser if it accesses the website again.

We use cookies to make our website more user-friendly. Some of our website’s functions cannot be offered without the use of cookies. These require that the browser can still be identified after a change of page.

The following data are stored in the cookies and transmitted:

(1) Language settings

(2) Log-in information

(3) Articles in shopping basket

We also use cookies on our website which enable analysis of the user’s surfing behaviour.

When he/she accesses our website, the user is notified about the use of cookies for the purpose of analysis and his/ her consent is obtained to the processing of the data used in this context. A reference to the Data Protection Statement is also made in this context.


Data Protection Officer

Mario Krauß

kraussfirmengruppe GmbH & Co. KG

Streitheimer Str. 22

86477 Adelsried


Tel.: +49 (8294) 511 48 0

Fax: +49 (8294) 511 48 29

Email: [email protected]



You have the right to lodge a complaint with the competent regulatory authorities.

Bavaria Landesamt für Datenschutzaufsicht [Regional Authority for Data Protection Supervision]

Postfach 606, 91511 Ansbach

Promenade 27 (Schloss), 91522 Ansbach

Tel.: 0981/53 – 13 00

Fax 0981/53 – 53 00

Email: [email protected]





In principle, we collect and use our users’ personal data only insofar as is required for provision of a functional website and of our content and services. Usually collection and use of our users’ personal data is made only after the user has consented.

An exception applies in such situations where prior obtaining of consent is not possible for practical reasons and processing of the data is permitted under statutory regulations.


We only collect personal data when and to the extent that you yourself have knowingly provided them to us. Your data, which you have declared to us, is stored for the purpose of making contact if you have expressly granted your consent to this. You have a right of revocation in respect of a granted consent at any point in time. The purpose of the data collection is explained on the relevant web pages and is not subject to subsequent change.

Data shall only be passed on to third parties without your consent if we are legally obligated to do so.

Legal basis

Insofar as we obtain consent from the data subject, Art. GDPR serves as the legal basis for the processing of personal data. Art. 6 of the GDPR is likewise applicable to personal data processing which is required to fulfil a contract; a legal obligation to which our company is subject; in order to take steps prior to entering into a contract; in the event that the vital interests of the data subject or another natural person necessitate the processing; or to safeguard the legitimate interests of our company or a third party and when those interests override the fundamental rights or freedoms of the data subject.


Personal data will be stored for the duration of the relevant statutory retention period. On expiry of the period, a routine deletion of data takes place, provided it is not required for contractual negotiations or contract fulfilment.



You have the right to request a confirmation from us about whether personal data is processed.


You have the right to receive information about the stored data regarding you including the source and recipient of your data as well as the purpose of the processing at any time.

We will communicate the following information to you as a free copy.

•             Purposes of processing

•             The category of personal data which is processed

•             Recipient or categories of recipients

•             Planned storage duration of the personal data or determination criteria

•             Existence of a right rectification/ erasure/

•             Restriction/objection in the context with the processing of your personal data as well as the right to lodge a complaint to the Supervisory Authority

•             Insofar as the personal data was not collected from you: all available data regarding the source of the data.

•             The existence of automated decision-making including profiling in accordance with Art. 22 (1) and (4) of the GDPR


You have the right to rectification and/or completion provided that the processed personal data which concerns you is incorrect or incomplete.

Erasure and being forgotten:

You have the right to have your personal data erased in accordance with the guidelines according to Art. 17 GDPR.


You have the right to request the restriction of the processing of your personal data. The conditions for this can be found in Art. 18 GDPR.


You have the right to enter an objection to the processing of your personal data (which was collected on the basis of Art.6 (1) e or f). This also applies to the profiling covered by these provisions. In the event of an objection, the data will not be processed unless there are compelling legitimate grounds which override the interests, fundamental rights or freedoms of the data subject or it serves for the assertion, exercise or defence of legal claims.

Revocation of a data protection consent:

Furthermore, you have the right, at any time, to revoke your consent to the processing of personal data.

Data portability:

You have the right to receive the data which you provide to us in a structured, commonly used and machine-readable format.

You also have the right to transmit this data to third parties. Moreover, you have the right pursuant to Art. 20 91) GDPR that your personal data shall be transmitted directly by us to another Responsible Person, provided this is technically possible and does not adversely affect the rights and freedoms of other persons.

Should you wish to make use of your rights, please contact our Data Protection Officer(s).




We use social plug-ins from operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. These plug-ins can be recognized by the Facebook logo or the additional text “Facebook Social Plugin”. If, for example, you click on the “Like” button or add a comment, the relevant information is transferred directly from your browser to Facebook and stored there. Facebook furthermore makes your preferences visible to your Facebook friends. If you are logged into Facebook, Facebook can directly attach the access to our page to your Facebook account. Even if you are not logged in or do not have a Facebook account, your browser transfers information (e. g. which website you accessed and your IP address) which is stored by Facebook. Please find details about Facebook’s handling of your personal data and your rights in this respect in the Data Protection Notices of Facebook. If you do not want Facebook to attach the data collected by our website about you to Facebook account, you must log out of Facebook before your visit to our website. You can also completely prevent the loading of Facebook plug-ins using add-ons for your browser, e.g. using the “Facebook Blocker” (Facebook)


Our pages use functions from Google+. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Collection and transfer of information: With the help of the Google+ button, you can publish information globally. Via the Google+ button you and other users receive personalised content from Google and our partners. Google stores both the information that you have given +1 to some content as well as information about the page which you viewed when you clicked +1. Your +1 can be displayed in Google services as notices together with your profile name and your photo, for example in search results or in your Google profile, or in other places on websites and advertisements on the internet.

Google captures information on your +1 activities to improve Google services for you and others. In order to use the Google +1 button, you need to have a public Google profile visible to global audiences, which must contain at least the name chosen for the profile.  This name is used by all Google Services. In some cases, this name can also replace another name, which you have used when sharing parts of contents via your Google account. The identity of your Google profile may be shown to users who know your email address or who have other identifiable information about you.

Use of the captured information: Apart from the purposes described above, the information you provide is used in accordance with the applicable Google privacy policy. Google may publish summarised statistics on the +1 activities of users or share this with users and partners, such as publishers, advertisers or connected websites.


Functions of the Instagram service are displayed on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged into your Instagram account, you can link the contents of our pages with your Instagram profile by clicking the Instagram button. This enables Instagram to attach the visit to our pages to your user account. Please note that as provider of the pages, we do not receive any knowledge of the content of the data transmitted, nor their usage via Instagram.

Further information about this can be found in the privacy policy of Instagram:


Disclosure of personal data to third parties takes place as a result of Social Media Plug-ins.


You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the legitimacy of the processing which took place on the basis of the consent until the revocation.